Theoretical Context

From this chapter, there are approximately four steps to help us to know a bit more about how to be and how to work as a PR person.
Theories are sentences from books which can be seen as a few lines in pages of a book. However, how to implement them is what we are going to do after finishing reading it. Theory is just a frame and example for us to understand. How much you understand weighs the same as how well you can implement and handle issues in the near future as a PR person.
Theories like system theory, communication theory, public relations theory, rhetorical theory, cultural theory, and critical theory are all listed here. Nevertheless, views vary from person to person, then they will help us to build our own constructs about public relations and develop some working theories that we will test out in our working life.
How much the organization adapts is determined by whether the system is open or closed, and communication theory helps us to see clearly how people actually communicate and how many various ways they can communicate. After knowing how to deal with communicating and how one particular organization adapts this environment, what next is Public Relations theory.
However, these theories are quite useful such as Cultural theory. Cultural studies explore political economy, communication, social theory, philosophy ideology, nationality, ethnicity, social class and gender. Culture is important for a PR practitioner, as chapter13 says, “In Asia, governments control economic and political activity far more than governments do in Western democracies.” Obviously, different culture illustrates different ways of managing the PR system.
Being a PR practitioner shows that we need to know more and more about not only the inner situation, but also the outside environment.