Doing a research is very important for a Public relations practitioner. However, practicing to be a PR person is tough too.
It is impossible to go through a thing without difficulties, but difficulties can force us to figure out the solutions which we can consider them as information. In that case, we can think of many plans and then implement them.
Public relations is one of the critical strategic tools used by an organization to help it achieve its objectives. During this process, we must do the research which there are two main methods. One is qualitative research and another one is the quantitative research. For instance, qualitative research is all about how things are going and quantitative research is about spreading surveys which are like closed questions.
Practising is as important as the research, however, there are a few methods from the chapter six for us to follow if we want to keep good relationships with the organizations and the publics. There are media relations, government relations, shareholder relations and public relations...etc. Although these relations are labelled differently, we still can use the methods below:
To report processes to confirm decisions and actions agreed at meetings, to sign-off and clearance processes, to processes to follow for distributing media material, and to checklists to follow for organising events. Also, we need to be proactive rather than reactive, and to keep clients and managers happy, keep up the pace of this modern changes.
After finishing doing the research, practising will take its place. However, these two chapters showed how to be a professional PR practitioner. The rest chapters still teach us skills, however, these two are more realistic and lead us to a higher level of PR studies.
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