Strategy is very important in PR studies. It presents a role as one that is highly strategic in the way that communication is planned to support achievement of the organization`s objectives. Significantly, language here used in the field reflects three different concepts in public relations, they are separately contested space, intentional representation and intended meaning.
After saying all these above, strategy actually is central to the role and function of public relations. There are nine steps of creating a strategy which are research, analysis, goal setting, setting objectives, identifying publics or audiences, developing strategies, devising and implementing tactics, monitoring and evaluation.
Research should be done before you actually do the motion, then it will be easier for us to start with the analysis. To analyse the results from the research is wise and rational. However, a SWOT analysis is an acronym for Strengths, Weaknesses, Opportunities and Threats and offers a way of sorting and evaluating your research results.
After going through all the work and the steps, the most important is the goals and objectives, and they are set to clarify what is trying to be achieved.
It is complicated to do a successful PR program. We need the basic steps above, and also during the steps, we need to find many objective helpers which points to the sponsorship.
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