From today`s lesson, I have gained what the relationship between the Public relations and strategy, tactics is.
The strategy is actually a kind of method, a plan or a process to help you to achieve the goal which you are running after by beating down the other competitive options. In this modern world, there are a lot of different organizations need this strategy to help them to gain profit which can be explained as their specifically final goal. For example, the company of Sony wanted to sell their products globally and they hoped they could achieve the destination of being sound all over the world.
However, having the plan to do the motion is not just enough. We also need to predict how well the products would be sold, and wishing for selling out all the products only is not enough, either. What we PR need to do is to do the research and to make sure that they know the best way to offer their stuff with all this competitions (Other brands, etc.) all around the world.
Being a PR needs really high communication stills, except for planning the strategies, they also need to do the research before preparing a strategy. Being a bright and intense thinker is the most important thing, since we need to consider what every possible result would be like and how would we deal with them.
I agree with your point that a PR officer really needs high communication skills. It liaise with the public, as the officer represents his company. The officer has to think of various approaches in communicating with the public. Therefore, a PR officer requires many skills to fulfil his roles. -Michelle Fok
ReplyDeleteAccording to your blog, I clearly know that you have a very good understanding of the tasks and strategies that a PR person should have, and PR person also need to foretell something happen in the future. LittleLisa
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