About Media Relations..

After reviewing this lecture of Media relations, I recognized that media relation is actually a middle person who has the right and good skills to deal with tough nuts which have been generated among media, media practitioners and the clients.
There are four tactics included into media relations. They are written, spoken, acted and imagined tactics. How these generated was because that a PR person needs to communicate with their clients and somehow the journalists will use the PR person as their reporting resources.
It is very important to handle the relationships between the media and the public`s responses. Also, if we want to help one company to perfectly sell their products, what we need to do is to find out the accurate angle to launch to start, for example, cigarettes are harmful to our human health. However, what we should do is not to start with the weaknesses of these cigarettes, instead, we need to grab the bright sides of them.
From this lecture, I gained a lot. I know how to deal with the public in a very smart way, and I have learnt that to build a relationship with the media should be based on trust during a certain period of time. No theoretical promises before we know we cannot make it, and be punctual, also as a PR, we need to think more and more. More than the media and the public expected.